Microsoft acquires Skype for $8.5B

Share this article:

Microsoft Corp. said May 10 that it has agreed to acquire Internet communications platform Skype from investor group Silver Lake for $8.5 billion in cash.

Skype will operate as a new business division within Microsoft, the Redmond, Wash.-based company said in a statement. Skype CEO Tony Bates will take on the role of president of the Microsoft Skype Division, reporting directly to Microsoft CEO Steve Ballmer.

Microsoft will use Skype's technology to support its Xbox, Kinect, Windows Phone and other devices, and the company will also connect Skype users with Lync, Outlook, Xbox Live and other Microsoft communities, it said in a statement.

An investment group led by Silver Lake bought Skype in November 2009 from eBay, which acquired the company in September 2005. Luxembourg-based Skype was founded in 2003.

The acquisition is subject to regulatory approval, which the companies expect to be complete by the end of this year.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.

Top 20 Percent Is Twice as Good at Converting as the Rest

Top 20 Percent Is Twice as Good at ...

There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.

Ecstatic Over Programmatic

Ecstatic Over Programmatic

Ads purchased programmatically will double this year to $10 billion, and then again to $20 billion in 2016, a new study forecasts.