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FYI Direct to launch campaign for FreeScore.com

Dianna Dilworth January 25, 2012

FYI Direct is launching an integrated campaign for its FreeScore.com brand, a company that gives free credit scores online. Two new TV commercials will begin airing on Feb. 6 along with online efforts.

Virtual Glass City brands  Financial Times in Asia

Allison Schiff December 01, 2011

Visitors to The Financial Times' Glass City landing site "gain deeper insights into world business" by experiencing the London-based newspaper's news analysis and commentary distilled into a microcosm of onscreen interactive elements that link back to FT.com.

Tactics to keep pace with print evolution

November 01, 2011

The printing and production sector has undergone major transformation in a digitally dominated market, and many marketers can now use the dual impact of print media and technology to communicate marketing messages to customers. At the same time, there has been a recalibration of expectations for improved sales and greater return on investment.

Our look at the most - and least - engaging social media

October 01, 2011

Cheer mixed Australian band Strange Talk's  "Climbing Walls" music video with measurable interactive elements. Consumers could click on items featured in the video for a chance to win prizes such as clothes, a Fender Stratocaster guitar or an Apple iPod.

Entertainment companies exploit Netflix  customer-relations flop to gain ground

Amanda Green October 01, 2011

When Netflix announced new pricing plans in July, driving thousands of angry customers to complain or leave the service entirely, its competitors smelled blood in the water. Rivals such as Blockbuster and Redbox sought to take advantage of Netflix's CRM faux pas by reaching out to the company's disgruntled customers.

More than television

Frank Washkuch September 01, 2011

Marketers are integrating their DRTV strategies with online tactics  to grow consumer response and improve measurement capabilities .

Honda sparks on-air TV race

Kevin McKeefery September 01, 2011

As part of the American Honda Motor Co.'s sponsorship of the UK's Channel 4 Documentaries, the brand has embarked on a campaign to produce mini-documentaries about interesting ways customers use Honda products. Visitors to hub.honda.co.uk can enter to be the subject of the final customer documentary, which will air on TV and be housed on the site.

Baby contest honors Giants

Kevin McKeefery September 01, 2011

In honor of the San Francisco Giants' 2010 World Series championship, Comcast SportsNet (CSN) is offering a series of prizes to the expectant couple that has a child closest to the precise, nine-month anniversary of the final game's clinching pitch.

Kodak's integrated campaign highlights  hip-hop celebs to engage new audience

Heather Schultz September 01, 2011

To reach the young, urban, socially connected demographic, Kodak introduced an integrated campaign that yielded strong results, leading to a better than 25% increase in purchase consideration for its digital cameras.

Hertz hypes travel giveaway

Kevin McKeefery July 01, 2011

The Hertz Corp.'s global "The Gas and The Brake" campaign included a Getaway Giveaway in which US consumers could sign up for the chance to win a free weekend car rental. Hertz gave away one rental every hour for the first 100 hours of the campaign, which kicked off May 2, and one free rental every 100 hours after that until the campaign ended June 13.

Nonprofit distributes unisex blankets to Ugandan mothers

Kevin McKeefery July 01, 2011

The Information Blanket, an LLC founded by London-based creative agency Beattie McGuinness Bungay (BMB), began distributing blankets in May to new mothers in Uganda. Each blanket contains easy-to-understand childcare diagrams and instructions for families without access to healthcare facilities.

MetLife's interactive stadium effort helps recharge brand and engage football fans

Heather Schultz July 01, 2011

MetLife deployed a fan engagement program at the New Meadowlands Stadium in East Rutherford, N.J., for New York Giants and Jets fans in an effort to make its brand more approachable and reshape the perception that life insurance companies are intimidating.

Our look at the most - and least - engaging social media

July 01, 2011

American Honda Motor Co. launched the "Super Civic Quest" Facebook scavenger hunt, asking consumers to scour the Internet for clues to help an imaginary Mexican wrestler find his Honda Civic.

Rand McNally drives database with road show promotions accenting GPS devices

Dianna Dilworth June 01, 2011

While the mobile marketer crowd is abuzz about the latest location-based marketing tools, "old-fashioned" location-based event promotions are hitting the road and helping marketers effectively build their in-house databases.

Marketers tackle America's multiethnic culture with tuned in campaigns

June 01, 2011

The populations of Hispanics and Asians in the US have each increased more than 40% in the last decade, a fact that has not escaped the country's marketers. The 2010 US Census data revealed that 16.3% of the country's population is now Hispanic, while Asians comprise 4.8% but is the fastest growing group.

California encourages tourists to 'Live Like  a Californian' in marketing campaign

Kevin McKeefery June 01, 2011

Entrants to the California Travel & Tourism Commission's (CTTC) "Live Like a Californian" sweepstakes have the opportunity to win one of eight weekly grand prize trips to the Golden State to spend time with a celebrity who embodies California culture.

Queensland Tourism targets corporates

Kevin McKeefery May 01, 2011

Tourism Queensland is following up its successful "Best Job in the World" campaign with a new one aimed at corporations. The "Million Dollar Memo" campaign lets companies enter to win AUD 1 million ($1.05 million) worth of corporate incentive travel to the Australian province.

GHS drives colonoscopies

Heather Schultz May 01, 2011

Greenville Hospital System University Medical Center (GHS) launched a multichannel colorectal cancer screening campaign in conjunction with national colorectal cancer awareness month this past March. Jackson Marketing Group developed and executed the hospital system's vision.

Hugo Boss creates 'dress up' racecar suit design contest

Kevin McKeefery May 01, 2011

Clothing brand Hugo Boss and UK-based racecar team McLaren are celebrating 30 years of partnership with the "Dress Me for the Finale" online competition. The effort allows Formula 1 fans the chance to design driving suits for McLaren drivers.

Our look at the most - and least - engaging social media 

May 01, 2011

Porsche developed an integrated campaign to market the everyday appeal of its luxury models. After research showed that consumers perceive the cars as impractical purchases, the company enlisted Porsche owners to upload photos, videos and testimonials of how they regularly use their cars.

Superfocus' targeted microsite appeals to shooters with a money-back guarantee

Martha Spizziri April 01, 2011

Superfocus knew it had a product that thousands of middle-aged people could use. Superfocus glasses are designed to eliminate the need for multiple pairs of glasses for people with presbyopia, or far-sightedness. The glasses can be  adjusted to any focal length using a  lever on the nosepiece.

Thomson Reuters launches branding effort with mobile, digital components

Juan Martinez January 24, 2011

Thomson Reuters, a business news and professional information provider, launched a corporate branding campaign January 24 to improve public understanding of the company. The effort, created by branding agency Interbrand and creative shop Ogilvy Worldwide, includes a microsite, traditional media, digital display advertising, mobile marketing, an iPad app and social media.

Rebif's e-Kit campaign targets multiple sclerosis patients with microsite

Kerri Chladnicek January 01, 2011

Managing a diagnosis of multiple sclerosis (MS) entails a lot more than just having a prescription filled at your local pharmacy, according to Irene Aquino, associate director of marketing in the neurodegenerative diseases division at EMD Serono, manufacturer of Rebif.

Jay-Z book takes unique tour

Kevin McKeefery December 01, 2010

To promote the November 16 release of Jay-Z's autobiography, Decoded, Spiegel & Grau, a division of Random House, partnered with Bing and Droga5 for an interactive consumer campaign.

Saab campaign returns brand to Swedish roots

Dianna Dilworth June 30, 2010

Saab Cars North America launched an integrated marketing campaign last week to promote its line of cars that will debut in US dealer showrooms next month. It is the first campaign for Saab since GM sold it to Spyker Cars in January and first overall effort since 2008.

HP kicks off 'payback' effort to promote LaserJet line

Dianna Dilworth June 24, 2010

HP launched an integrated marketing campaign June 24 to promote its HP Color LaserJet Multifunction line of printers. The global "HP LaserJet Pays You Back" push includes print ads, events, direct mail, e-mail, banner ads, social media and a microsite.

Microsoft launches Office 2010 integrated campaign

Dianna Dilworth June 16, 2010

Microsoft launched an integrated campaign June 15 to support the launch of business productivity suite Microsoft Office 2010.

Asphalt producer EZ Street debuts government-focused direct mailer

Mary Elizabeth Hurn March 17, 2010

EZ Street Company, a producer of temperature-resistant asphalt, launched a direct mail campaign on March 17 targeting media and government officials. The company is using the effort, called "the spoken wheel," to drive attention to the state of US roads and urge state and federal authorities to increase funding for America's highway infrastructure.

T-Mobile launches Hispanic-focused soccer sweepstakes

Mary Elizabeth Hurn March 04, 2010

T-Mobile USA has launched a Web and mobile sweepstakes targeting Hispanic soccer fans in the US. The campaign, titled "El Llamado del Futbol" — "The Call of Soccer" in English — was designed to engage subscribers and non-subscribers and to grow the company's e-mail and mobile databases.