Microsite

The UPS Store launched an interactive microsite this week, extending its "Cardboard world" effort that promotes the outlet as a destination for services other than just shipping. The portal, found at cardboard.theupsstore.com, includes interactive games and a sweepstakes promotion. The goal for the site is to entertain consumers and to educate them about the company's business services, including its recently launched Web-based printing program.

Bausch & Lomb announced the kickoff of a multimillion dollar online marketing campaign to promote the US launch of its SofLens daily disposable contact lenses to 25- to 34-year-old consumers. Campaign elements include banner ads, paid search, site sponsorships, content partnerships and a dedicated microsite. Digital Pulp handled the creative, and Ionic Media handled media.