Microsite

Oreo's twisted ways to enjoy the cookie

Oreo's twisted ways to enjoy the cookie

In August Oreo reached the halfway mark of its 100-day Oreo Daily Twist campaign, which portrays historic and current events from the perspective of America's favorite cookie.

Little Caesars tops campaign with reverse psychology

Little Caesars tops campaign with reverse psychology

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Pizza chain Little Caesars enlisted its new AOR to deliver a saucy integrated campaign that instructs customers not to do exactly what the brand does want them to do.

Moto Guzzi USA revs up new microsite

Moto Guzzi USA revs up new microsite

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Italian motorcycle company Moto Guzzi put a new spin on the 90-year-old brand's online presence with a revamped social hubsite.

Hunger Games satisfies fans' appetite

Hunger Games satisfies fans' appetite

The social media campaign surrounding The Hunger Games movie was about as cool and integrated as marketing campaigns can be.

Instant online color palettes

Instant online color palettes

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For those on a color-matching quest, The Sherwin-Williams Company has created a free online tool that allows users to create instant color palettes.

Condom brand's naughty site

Condom brand's naughty site

By

The Okamoto Freedom Project's e-commerce destination offers a range of products that, according to the site, will help visitors be "naughty."

3D interactive FT wall is kind of a yawner

3D interactive FT wall is kind of a yawner

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Are harried commuters in Grand Central really the best target audience for impromptu and unsolicited lessons on global economics? The Financial Times thinks so.

Cadbury fans 'keep team GB pumped' for the Olympics

Cadbury fans 'keep team GB pumped' for the Olympics

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Cadbury and agency Hypernaked launched a campaign that calls on Brits to motivate top UK athletes through song.

FYI Direct to launch campaign for FreeScore.com

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FYI Direct is launching an integrated campaign for its FreeScore.com brand, a company that gives free credit scores online. Two new TV commercials will begin airing on Feb. 6 along with online efforts.

Virtual Glass City brands
 Financial Times in Asia

Virtual Glass City brands
 Financial Times in Asia

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Visitors to The Financial Times' Glass City landing site "gain deeper insights into world business" by experiencing the London-based newspaper's news analysis and commentary distilled into a microcosm of onscreen interactive elements that link back to FT.com.

Plug-ins: printing & production

Plug-ins: printing & production

The printing and production sector has undergone major transformation in a digitally dominated market, and many marketers can now use the dual impact of print media and technology to communicate marketing messages to customers. At the same time, there has been a recalibration of expectations for improved sales and greater return on investment.

Our look at the most - and least - engaging social media

Cheer mixed Australian band Strange Talk's 
"Climbing Walls" music video with measurable interactive elements. Consumers could click on items featured in the video for a chance to win prizes such as clothes, a Fender Stratocaster guitar or an Apple iPod.

Entertainment companies exploit Netflix 
customer-relations flop to gain ground

Entertainment companies exploit Netflix 
customer-relations flop to gain ground

When Netflix announced new pricing plans in July, driving thousands of angry customers to complain or leave the service entirely, its competitors smelled blood in the water. Rivals such as Blockbuster and Redbox sought to take advantage of Netflix's CRM faux pas by reaching out to the company's disgruntled customers.

More than television

More than television

Marketers are integrating their DRTV strategies with online tactics
 to grow consumer response and improve measurement capabilities
.

Baby contest honors Giants

Baby contest honors Giants

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In honor of the San Francisco Giants' 2010 World Series championship, Comcast SportsNet (CSN) is offering a series of prizes to the expectant couple that has a child closest to the precise, nine-month anniversary of the final game's clinching pitch.

Honda sparks on-air TV race

Honda sparks on-air TV race

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As part of the American Honda Motor Co.'s sponsorship of the UK's Channel 4 Documentaries, the brand has embarked on a campaign to produce mini-documentaries about interesting ways customers use Honda products. Visitors to hub.honda.co.uk can enter to be the subject of the final customer documentary, which will air on TV and be housed on the site.

Kodak's integrated campaign highlights 
hip-hop celebs to engage new audience

Kodak's integrated campaign highlights 
hip-hop celebs to engage new audience

By

To reach the young, urban, socially connected demographic, Kodak introduced an integrated campaign that yielded strong results, leading to a better than 25% increase in purchase consideration for its digital cameras.

Hertz hypes travel giveaway

Hertz hypes travel giveaway

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The Hertz Corp.'s global "The Gas and The Brake" campaign included a Getaway Giveaway in which US consumers could sign up for the chance to win a free weekend car rental. Hertz gave away one rental every hour for the first 100 hours of the campaign, which kicked off May 2, and one free rental every 100 hours after that until the campaign ended June 13.

Nonprofit distributes unisex blankets to Ugandan mothers

Nonprofit distributes unisex blankets to Ugandan mothers

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The Information Blanket, an LLC founded by London-based creative agency Beattie McGuinness Bungay (BMB), began distributing blankets in May to new mothers in Uganda. Each blanket contains easy-to-understand childcare diagrams and instructions for families without access to healthcare facilities.

MetLife's interactive stadium effort helps recharge brand and engage football fans

MetLife's interactive stadium effort helps recharge brand and engage football fans

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MetLife deployed a fan engagement program at the New Meadowlands Stadium in East Rutherford, N.J., for New York Giants and Jets fans in an effort to make its brand more approachable and reshape the perception that life insurance companies are intimidating.

Our look at the most - and least - engaging social media

Our look at the most - and least - engaging social media

American Honda Motor Co. launched the "Super Civic Quest" Facebook scavenger hunt, asking consumers to scour the Internet for clues to help an imaginary Mexican wrestler find his Honda Civic.

Rand McNally drives database with road show promotions accenting GPS devices

Rand McNally drives database with road show promotions accenting GPS devices

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While the mobile marketer crowd is abuzz about the latest location-based marketing tools, "old-fashioned" location-based event promotions are hitting the road and helping marketers effectively build their in-house databases.

Marketers tackle America's multiethnic culture with tuned in campaigns

Marketers tackle America's multiethnic culture with tuned in campaigns

The populations of Hispanics and Asians in the US have each increased more than 40% in the last decade, a fact that has not escaped the country's marketers. The 2010 US Census data revealed that 16.3% of the country's population is now Hispanic, while Asians comprise 4.8% but is the fastest growing group.

California encourages tourists to 'Live Like 
a Californian' in marketing campaign

California encourages tourists to 'Live Like 
a Californian' in marketing campaign

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Entrants to the California Travel & Tourism Commission's (CTTC) "Live Like a Californian" sweepstakes have the opportunity to win one of eight weekly grand prize trips to the Golden State to spend time with a celebrity who embodies California culture.

Queensland Tourism targets corporates

Queensland Tourism targets corporates

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Tourism Queensland is following up its successful "Best Job in the World" campaign with a new one aimed at corporations. The "Million Dollar Memo" campaign lets companies enter to win AUD 1 million ($1.05 million) worth of corporate incentive travel to the Australian province.

Hugo Boss creates 'dress up' racecar suit design contest

Hugo Boss creates 'dress up' racecar suit design contest

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Clothing brand Hugo Boss and UK-based racecar team McLaren are celebrating 30 years of partnership with the "Dress Me for the Finale" online competition. The effort allows Formula 1 fans the chance to design driving suits for McLaren drivers.

Our look at the most - and least - engaging social media


Our look at the most - and least - engaging social media


Porsche developed an integrated campaign to market the everyday appeal of its luxury models. After research showed that consumers perceive the cars as impractical purchases, the company enlisted Porsche owners to upload photos, videos and testimonials of how they regularly use their cars.

GHS drives colonoscopies

GHS drives colonoscopies

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Greenville Hospital System University Medical Center (GHS) launched a multichannel colorectal cancer screening campaign in conjunction with national colorectal cancer awareness month this past March. Jackson Marketing Group developed and executed the hospital system's vision.

Superfocus' targeted microsite appeals to shooters with a money-back guarantee

Superfocus' targeted microsite appeals to shooters with a money-back guarantee

Superfocus knew it had a product that thousands of middle-aged people could use. Superfocus glasses are designed to eliminate the need for multiple pairs of glasses for people with presbyopia, or far-sightedness. The glasses can be 
adjusted to any focal length using a 
lever on the nosepiece.

Thomson Reuters launches branding effort with mobile, digital components

By

Thomson Reuters, a business news and professional information provider, launched a corporate branding campaign January 24 to improve public understanding of the company. The effort, created by branding agency Interbrand and creative shop Ogilvy Worldwide, includes a microsite, traditional media, digital display advertising, mobile marketing, an iPad app and social media.

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