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Gold

Innovation fold / Consumer campaign

Agency: AIM Proximity
Client: Vodafone

Mobile phones do pretty much anything you need. That's the basis of this innovative campaign from AIM Proximity for Vodafone New Zealand. The multimedia effort used TV spots and print ads to show consumers the things they could “fold” into their Vodafone device, including maps, music, television and the Web. The ads, along with a mobile marketing element, drove consumers to a microsite that further explained all the bells and whistles that Vodafone mobile devices offer. The goal was to drive home the point that the agency was on the cutting edge by targeting teenagers who love the latest gadgets, hip 20-somethings on the go and executives who need information at their fingertips with the message that you can have some outdated items — such as paper maps and landline telephones — all in one Vodafone device.

Creative Director
Dave King

Senior Digital Designer
Jason Vertongen

Head of Interactive Art
Aaron Goldring

Writer
Mike Kelly

Silver

Podge and Rodge on a PC / Single consumer

Agency: Dialogue Marketing
Client: Microsoft Ireland

Most Americans know the theatergoing Mup­pets Statler and Waldorf, a pair of cantankerous, old theatergoers who sit in the balcony during The Muppet Show and sarcastically critique their fellow Jim Henson creations. They've got nothing on Podge and Rodge, though, a perverted pair of Irish puppets who take aim at political correctness and chase after girls. Agency Dialogue Marketing thought these two were the ticket to the 20-something tech user, and cast them as the stars of a viral video campaign extolling the virtues of Microsoft's new Vista operating system. In a viral video, the filthy duo sprinkles Vista product features throughout their edgy dialog as they use their new webcam.

Creative Director
Jermain Williams

Creative Director/Copywriter
Des Columb

Production Manager
Fiona Ryan

Bronze

Calculator / Single consumer

Agency: Euro RSCG Australia
Client: Integral Energy

It's not easy being green, but Australian utility Integral Energy wanted to help. So, Euro RSCG created a microsite calculator on which customers could gauge their energy consumption and carbon footprint. The warm, user-friendly site dynamically updated a visual representation of users' houses as they added rooms, appliances or input other infor­mation. By the end, it was easy to see how much energy each subset of rooms used, by time period, carbon dioxide, dollar amount and kilowatt hour.

Executive Creative Director
Rowan Dean

Creative Director, Digital
Tim Cheng

Art Director
Tony Dolan


Now danger can't surprise you anymore! / Single consumer

Agency: Proximity BBDO(France)
Client: Mercedes-Benz France

For car buyers for whom safety is a prime concern, Mercedes-Benz offers its S-Class. But how to extol the car's safety features in an intriguing, accessible way? Proximity BBDO created a microsite to edu­cate and inform. Its 3-D graphics, simple interface and luxe sensibility successfully communicated the brand's message to its key demographic. The site's virtual test drive points to 60 electronic assistant sys­tems in the S-Class that anticipate various conditions — taking the element of surprise from road hazards.

Creative Director
Bruno Moreira

Artistic Director
Guillaume Rancurel

Finalists

Grab A Plane
Agency
AIM Proximity
Client
Air New Zealand
Executive Creative Director
Dave King

www.writeournextad.com
Agency
Lavender*
Client
Fairfax Business Media
Creative Director
Simon Lee
Creative Director, Art Director
Marco Eychenne
Creative Director, Copywriter
Simon Lee
Account Management
Dom Hickey

Giant Jar

Agency
Meteorite Marketing
Client
Argos
Executive Creative Director
Dan Douglass

Stanley Fubar
Agency
Mullen
Client
Stanley Works
Group CD
Jim Hagar, Jim Stinsmue­hlen, John Wolfarth

IBM Puzzles
Agency
Ogilvy New York
Client
IBM
Group Creative Director
Vicki Azarian

Family Album
Agency
Proximity Portugal
Client
Mercedes-Benz Portugal
Creative Director
Nuno Duarte

Travel Channel KIDNAP!
Agency

Rapp USA
Client
The Travel Channel
Executive Creative Director
Colin Glaum

Niger Luxury Club
Agency
Shackleton
Client
Action Against Hunger
General Creative Director
Juan Nonzioli

Dale Jarrett's Farewell Tribute
Agency
The Martin Agency
Client
UPS
Creative Director
Andy Azula

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