Direct Line Blog

Michelle Obama endorses online shopping

Share this article:

The New York Daily News is reporting that traffic on JCrew.com increase by 64% this week after Michelle Obama revealed on “The Tonight Show” that the outfit she was wearing had been ordered from the Web site.

"You can get some good stuff online," Obama reportedly told host Jay Leno.

The skirt worn on the show by Obama was soon the most-viewed item on JCrew.com and a New York City outpost of the retailer was pulling the cardigan she sported off the racks and putting them on hold for customers.  

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Get Ready, New iPhones Change the Game for Marketers

Get Ready, New iPhones Change the Game for ...

Apple's new gadgets not only feed consumers' insatiable desire for video content, but also cast the spotlight on mobile marketers.

The Dawn of Digital Détente?

The Dawn of Digital Détente?

As the Postal Service gets more digital, Silicon Valley gets more analog. Perhaps it's time for a summit meeting.

Customers for Life?

Customers for Life?

Most marketers say customer loyalty is important, but far more are focused on acquisition, says a Forbes study.