Direct Line Blog

Michelle Obama endorses online shopping

The New York Daily News is reporting that traffic on JCrew.com increase by 64% this week after Michelle Obama revealed on “The Tonight Show” that the outfit she was wearing had been ordered from the Web site.

"You can get some good stuff online," Obama reportedly told host Jay Leno.

The skirt worn on the show by Obama was soon the most-viewed item on JCrew.com and a New York City outpost of the retailer was pulling the cardigan she sported off the racks and putting them on hold for customers.  

close

Next Article in Direct Line Blog

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Direct Line Blog

Out-of-the-Box Thinking

Out-of-the-Box Thinking

Think direct mail is old school? Think again.

Selling Dirt to Diamond Lovers

Selling Dirt to Diamond Lovers

Brandon Steiner, the sultan of sports memorabilia, discusses baseball, blogging, Baby Boomers, and Mo Rivera's cardboard glove.

Yankee Candle Lures Men With Bacon and Popcorn

Yankee Candle Lures Men With Bacon and Popcorn

They say the way to a man's heart is through his stomach. But what about his nose