Direct Line Blog

Michelle Obama endorses online shopping

Share this article:

The New York Daily News is reporting that traffic on JCrew.com increase by 64% this week after Michelle Obama revealed on “The Tonight Show” that the outfit she was wearing had been ordered from the Web site.

"You can get some good stuff online," Obama reportedly told host Jay Leno.

The skirt worn on the show by Obama was soon the most-viewed item on JCrew.com and a New York City outpost of the retailer was pulling the cardigan she sported off the racks and putting them on hold for customers.  

Share this article:
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week


Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.

Find out more here »

More in Direct Line Blog

In a World of Technological Novelty, Execution Prevails

In a World of Technological Novelty, Execution Prevails

A successful business and marketing strategy needn't rely on unique ideas so much as exceptional execution of any idea, a marketing expert says.

Is 5-Day Delivery USPS's Way of Saying It's Giving Up on Mail?

Is 5-Day Delivery USPS's Way of Saying It's ...

The head of the PRC and a noted union leader think so. They wonder why such an exclusive business isn't 24/7 instead.

Président Replaces Cheesy TV Spots with Digital

Président Replaces Cheesy TV Spots with Digital

Marketing + Cheese: What more could you want?