Direct Line Blog

Michelle Obama endorses online shopping

Share this article:

The New York Daily News is reporting that traffic on JCrew.com increase by 64% this week after Michelle Obama revealed on “The Tonight Show” that the outfit she was wearing had been ordered from the Web site.

"You can get some good stuff online," Obama reportedly told host Jay Leno.

The skirt worn on the show by Obama was soon the most-viewed item on JCrew.com and a New York City outpost of the retailer was pulling the cardigan she sported off the racks and putting them on hold for customers.  

Share this article:
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

4 Elements of Modern Marketing

4 Elements of Modern Marketing

Marketers who want to stay relevant need to go back to these four basics.

This Summer Vacation, Drift Into the Polar Vortex

This Summer Vacation, Drift Into the Polar Vortex

The demon that brought you the killer winter is back, but this time around the vortex will be a builder of revenues, not snowdrifts.

When it Comes to Storytelling, Tyson Is No Chicken

When it Comes to Storytelling, Tyson Is No ...

The poultry processor launches a 360-degree campaign to generate awareness for a new product.