Michelin seeks new agency

Share this article:

Michelin North America announced its search for a new agency for its US passenger and light truck replacement tire business.

Seeking to replace seven-year incumbent agency Campbell-Ewald, the company said in a statement “a new agency partner is required to achieve the brand's ambitions on the strategic and creative fronts.”

Reached for comment on the size of the business, Lynne Slovick, a Michelin representative, declined to comment further, saying that more information would become available soon.

Campbell-Ewald will continue to work on projects related to the digital space through year's end. The agency is credited with reintroducing the Michelin Man into the brand's US advertising.

Campbell-Ewald representatives were not reached in time for press.

Share this article:
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Russ Klein Tapped to Head American Marketing Association

Russ Klein Tapped to Head American Marketing Association

The former Burger King and 7-Eleven CMO takes over as the organization looks to expand globally.

Publicis Launches New Digital Agency

Publicis Launches New Digital Agency

Roar, an amalgam of top digital talent from across Publicis Groupe, will be led by Zenith OptiMedia veteran Sean Reardon.

RAPP Names Orlov CEO

RAPP Names Orlov CEO

The Volkswagen marketing executive is a veteran of Wunderman and WPP.