Michelin Rides With Euro RSCG

French tiremaker Michelin has appointed Euro RSCG Marketing Services to handle its account in Europe.

Competition for the account included Rapp Collins, Ogilvy Canaveral and Grey Marketing Services. Spend was not disclosed.

Euro RSCG Marketing Services will handle marketing, promotion, trade and channel incentives, public relations, motivation programs and event marketing.

According to the Direct Marketing Association's rankings for 2001, Euro RSCG Marketing Services is the world's leading marketing services agency. It is a unit of New York-based Euro RSCG Worldwide, which itself is owned by French agency holding company Havas Advertising.

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