Michael Goodnough Launches New James Howard Agency

Share this article:
James Howard Inc., a graphic design firm with clients like Versace, Seiko, Ricoh and Deloitte Consulting, has partnered with Michael Goodnough, a former DraftWorldwide executive, to launch a new agency.


The shop will operate under the James Howard name and be based in Lyndhurst, NJ. It will target New Jersey-area companies for business. New Jersey accounts for 10 of the 50 largest advertisers nationwide.


"To attract clients, the company plans on aggressively pitching ideas developed on speculation to area companies with existing agency relationships," a statement from James Howard said.


"Large agencies typically shun this type of approach unless the potential client is formally in review," the statement continued. "In formal pitches, agencies can spend upwards of $1 million to woo a client."


Goodnough was senior vice president and director of interactive at DraftWorldwide, New York. He left the agency in May 2000. DraftWorldwide is part of the Interpublic Group of Cos. Inc., New York.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.

Analytics Is a CMO's Best Friend

Analytics Is a CMO's Best Friend

CMOs who want to extend their tenure should embrace analytics to improve marketing performance and enable innovation.