Of all types the e-mail messages delivered to consumers, transactional messages including welcome notifications and order confirmations have the most positive consumer reception. Transactional e-mails are very often the most wasted opportunity in marketing as well.
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Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.