Michael Goldberg

Michael Goldberg is marketing manager at Datran Media. Reach him at mgoldberg@datranmedia.com.

Most Recent Articles by Michael Goldberg

Leveraging the power of transactional messages

Of all types the e-mail messages delivered to consumers, transactional messages including welcome notifications and order confirmations have the most positive consumer reception. Transactional e-mails are very often the most wasted opportunity in marketing as well.

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