Most Recent Articles by Michael Della Penna
With the economy in the dumps and unemployment at an all time high, our attention turned to one of the few remaining free great escapes this weekend - football and the all mighty Super Bowl. At nearly $3 million for a 30-second ad, advertisers, as well as their agencies, are under enormous scrutiny to deliver results. Therefore it should come as no surprise that most agencies turned once again to their comfort zone - creativity - in an effort to create buzz and justify billings.
Not only is the fourth quarter a make-or-break season for retailers, but also recent news coverage recounting weak October sales at some of the leading retailers has many wondering if we are in for a lackluster holiday season.
Company of the Week
As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.
As the leading source for direct marketing youth data, ASL Marketing connects your ...