Michael Della Penna

Michael Della Penna is CMO of Epsilon, Dallas.

Most Recent Articles by Michael Della Penna

Super Bowl scores an 'F' in e-mail

With the economy in the dumps and unemployment at an all time high, our attention turned to one of the few remaining free great escapes this weekend - football and the all mighty Super Bowl. At nearly $3 million for a 30-second ad, advertisers, as well as their agencies, are under enormous scrutiny to deliver results. Therefore it should come as no surprise that most agencies turned once again to their comfort zone - creativity - in an effort to create buzz and justify billings.

How to be truly remarkable during the holiday season

Not only is the fourth quarter a make-or-break season for retailers, but also recent news coverage recounting weak October sales at some of the leading retailers has many wondering if we are in for a lackluster holiday season.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

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Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...