Michael C. Fina Named Tabletop Provider for The Knot

Share this article:
Specialty retailer Michael C. Fina signed an agreement to become the sole provider of china, crystal and silver to wedding resource The Knot Inc.'s online gift store and registry.


Michael C. Fina products will be listed in the tabletop category of The Knot registry. Brands will include Reed & Barton, Mikasa, Waterford, Hermes, Kate Spade, Lenox, Noritake, Royal Crown Derby, Wedgwood and Vera Wang.


The registry will be available on the sites at theknot.com and michaelcfina.com..


In January registrants will be able to choose from 5,000 dinnerware patterns, 1,200 cutlery options and 2,000 stemware, crystal and porcelain options.


A multimedia program including banner ads, e-mail and print ads in The Knot Weddings' national and regional magazines will target new registrants and wedding guests. Michael C. Fina will offer in-store and offline promotional support.


Both companies are based in New York.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

The company relied on digital to get its growing children's apparel brand off of the ground.

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.