Michael C. Fina Expands E-Mail Use

Share this article:
Luxury goods catalog retailer Michael C. Fina is ramping up its e-mail marketing program after a Winterholiday push brought in new customers.


The company is working with Eagle Email, Willow Grove, PA, a division of direct marketing agency NetworkDirect Inc., to generate new business. Michael C. Fina will also use Eagle Response, Eagle's response management software, to create a library of automated responses for quick turnaround in customer service.


"They needed a provider that could host and maintain their permission e-mail database, and send promotional messages on a regular basis to their top customers," Steve Emory, CEO of Eagle Email, said in a statement.


Earlier this month, Eagle Email announced it was confirmed as the sole e-mail services provider to Michael C. Fina, which sells jewelry, china and tableware.


Michael C. Fina first used e-mails over the Winter holidays. While numbers were not disclosed, the retailer said the e-mails attracted customers who would not have come in through its flagship store on New York's Fifth Avenue or the catalog.


Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Is the Next Mobile Already at Hand?

Is the Next Mobile Already at Hand?

Researchers quibble about just how big the Internet of Things is going to be, but a new report says it's going to be huge and that marketers need to pay ...

Sony Brings Data to Outdoor Advertising

Sony Brings Data to Outdoor Advertising

Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.