Michael Corso

Most Recent Articles by Michael Corso

Direct Brands SVP, customer acquisition, passes away at 59

Direct Brands SVP, customer acquisition, passes away at 59

Michael Curry, SVP of customer acquisition marketing at Direct Brands, died June 15 after a battle with lymphoma. He was 59. At Direct Brands, Curry worked on the launch of the Book of the Month Club's first e-commerce platform. Previously, he worked at The New York Times Co.'s educational media division.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.