Michael Corso

Most Recent Articles by Michael Corso

Direct Brands SVP, customer acquisition, passes away at 59

Direct Brands SVP, customer acquisition, passes away at 59

Michael Curry, SVP of customer acquisition marketing at Direct Brands, died June 15 after a battle with lymphoma. He was 59. At Direct Brands, Curry worked on the launch of the Book of the Month Club's first e-commerce platform. Previously, he worked at The New York Times Co.'s educational media division.

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Featured Articles

Delivered: Fitness Postcards

Delivered: Fitness Postcards

What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)

Liking Social Data

Liking Social Data

Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.

Everyday Email Essentials

Everyday Email Essentials

Here are three must-have data sets that every marketer should include in his or her email strategy.