Most Recent Articles by Michael Corso
Michael Curry, SVP of customer acquisition marketing at Direct Brands, died June 15 after a battle with lymphoma. He was 59. At Direct Brands, Curry worked on the launch of the Book of the Month Club's first e-commerce platform. Previously, he worked at The New York Times Co.'s educational media division.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.