Executives have heard the following phrase countless times: Marketing needs to get more analytical. The strategies, processes and technologies used to identify, acquire, and retain loyal customers are changing. Companies struggle to find out what makes their customers tick while budget constraints make finding the best customers and prospects more difficult. Add in the unprecedented volume of messages across every conceivable channel, and the world of marketing becomes a very difficult place.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.