Miadora Buys Jewelry.com

Share this article:
Miadora, San Mateo, CA, said last week that it acquired online jeweler Jewelry.com.


The combined company will maximize growth by appealing to two different consumer segments. Jewelry.com will continue to operate as a separate brand in the moderate category marketplace, while Miadora will operate in the luxury market with its extensive selection of fine designer jewelry.


"Jewelry.com has had an enormous response considering the limited number of marketing initiatives we've implemented," said Jewelry.com CEO Scott Shlecter. "We are excited to join forces with Miadora and are confident our partnership will enable us to further enhance our growth."
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Microsoft Set to Overtake Yahoo in Ad Revenues

Microsoft Set to Overtake Yahoo in Ad Revenues

Marissa Mayer can take credit for reversing ad declines. Still, her company will fall out of digital's Top 3 by year's end, according to eMarketer.

Oracle Announces Enhancements to its Marketing Cloud

Oracle Announces Enhancements to its Marketing Cloud

It continues to integrate functionalities from BlueKai, Responsys, and Eloqua.

In the Age of Storytelling, Is the CTA Still Viable?

In the Age of Storytelling, Is the CTA ...

Marketers have always put calls-to-action in messaging, but research suggests that sequenced ads may be more effective.