MGH wins $94M University of Maryland University College account

Share this article:

The University of Maryland University College has named MGH, Owings Mills, MD, as its agency of record on an account worth $94 million over five years.

MGH is charged with growing the university's local, national and international stature and creating interest in its 100-plus undergraduate and graduate degree programs.

Grey Direct, New York, now G2 Direct & Digital, was the incumbent. MGH pitched against an undisclosed number of agencies.

The contract is worth $18.8 million a year. It includes media planning and buying, creative design, direct response, public relations and interactive marketing.

UMUC is Maryland's second-largest university and the 12th largest degree-granting varsity nationwide.

The Maryland Board of Contracts signed off on the contract April 18.

UMUC joins a roster of MGH clients including the Baltimore Symphony Orchestra, Baltimore Sun, Texas Instruments, Merck & Co., Pfizer, Towson University, WBAL-TV 11, Papa John's Pizza, Nobel Learning Communities, Ocean City Maryland, Smyth Jewelers, Suburban Hospital and the National Aquarium in Baltimore.

MGH's 80 employees generate annualized billings of more than $65 million.

Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Yo-ho, Yo-ho! An Automated Life for Me [Infographic]

Yo-ho, Yo-ho! An Automated Life for Me [Infographic]

Increased productivity is the real Hook for marketing automation.

Russ Klein Tapped to Head American Marketing Association

Russ Klein Tapped to Head American Marketing Association

The former Burger King and 7-Eleven CMO takes over as the organization looks to expand globally.

Publicis Launches New Digital Agency

Publicis Launches New Digital Agency

Roar, an amalgam of top digital talent from across Publicis Groupe, will be led by Zenith OptiMedia veteran Sean Reardon.