MGH wins $94M UMUC account

The University of Maryland University College has named MGH, Owings Mills, MD, as its agency of record on an account worth $94 million over five years.

MGH is charged with growing the university's local, national and international stature and creating interest in its 100-plus undergraduate and graduate degree programs.

Grey Direct, New York, now G2 Direct & Digital, was the incumbent. MGH pitched against an undisclosed number of agencies.

The contract is worth $18.8 million a year. It includes media planning and buying, creative design, direct response, public relations and interactive marketing.

UMUC is Maryland's second-largest university and the 12th largest degree-granting university nationwide.

The Maryland Board of Contracts signed off on the contract April 18.

UMUC joins a roster of MGH clients including the Baltimore Symphony Orchestra, Baltimore Sun, Texas Instruments, Merck & Co., Pfizer, Towson University, WBAL-TV 11, Papa John's Pizza, Nobel Learning Communities, Ocean City Maryland, Smyth Jewelers, Suburban Hospital and the National Aquarium in Baltimore.

MGH's 80 employees generate annualized billings of more than $65 million.