MGH wins $94M UMUC account

Share this article:

The University of Maryland University College has named MGH, Owings Mills, MD, as its agency of record on an account worth $94 million over five years.

MGH is charged with growing the university's local, national and international stature and creating interest in its 100-plus undergraduate and graduate degree programs.

Grey Direct, New York, now G2 Direct & Digital, was the incumbent. MGH pitched against an undisclosed number of agencies.

The contract is worth $18.8 million a year. It includes media planning and buying, creative design, direct response, public relations and interactive marketing.

UMUC is Maryland's second-largest university and the 12th largest degree-granting university nationwide.

The Maryland Board of Contracts signed off on the contract April 18.

UMUC joins a roster of MGH clients including the Baltimore Symphony Orchestra, Baltimore Sun, Texas Instruments, Merck & Co., Pfizer, Towson University, WBAL-TV 11, Papa John's Pizza, Nobel Learning Communities, Ocean City Maryland, Smyth Jewelers, Suburban Hospital and the National Aquarium in Baltimore.

MGH's 80 employees generate annualized billings of more than $65 million.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Riding on the Adobe Marketing Cloud, the Always-On Platform aims to unite all Publicis Agencies around delivering cross-channel efficiencies to clients.

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.