Mexican Bank Starts Loyalty Program

Share this article:
Citibank's Banamex, Mexico's largest commercial bank, is using a new Pass Points loyalty rewards program from Consumer Benefit Services Inc. to run its Travel Pass credit card portfolio.


Under the agreement, Travel Pass cardmembers earn one Pass Point per dollar for purchases made on their Travel Pass credit card and earn bonus points for purchases made outside of Mexico and at travel-related merchants.


Cardholders can redeem the points for discounted airline travel, hotel stays, vacation packages and cruises. The program will be supported by a toll-free bilingual customer service and travel redemption center.


Consumer Benefit Services provides rewards support to more than 8 million consumers through 35-plus loyalty clients including Navy Federal Credit Union, U.S. Bank and BB&T.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their ...

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.

The (Marketer's) TV Guide

The (Marketer's) TV Guide

Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.

Acxiom Mobilizes and Socializes SMBs

Acxiom Mobilizes and Socializes SMBs

MyAcxiomPartner.com enables simple campaigns for social and mobile channels.