Metromix becomes a verb

Share this article:

In a campaign to introduce its service to new local markets, local interactive entertainment guide Metromix has turned its name to a verb to try and encourage users to get creative with their searches on the Metromix Web site. After partnering with Gannett and Tribune Co. to spread its content to additional markets, the company hired ad agency Leo Burnett USA to design the campaign. The push includes transit ads, online ads, billboards, phone kiosks and wild postings, search engine marketing, local events and viral campaigns on MySpace, YouTube and through Facebook applications.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.

Harnessing Deep Industry Expertise to Capture New Markets

Harnessing Deep Industry Expertise to Capture New Markets

Darren Rodgers explains how he applies his deep healthcare expertise, and broad organizational experience, to marketing in an industry in the throes of historic transformation.

Fast Facts: October 2014

Fast Facts: October 2014

Some quick info hits to keep you up-to-date, including the percentage of emails opened on mobile devices.