Metromail Stock Soars 64 Percent; Abacus Leads in Profit, up 24 Percent

Share this article:
The DM stock group put in a good showing in February with one of its highest monthly gains. Sixty-nine stocks increased in value, 25 declined and three were unchanged.

Leading gainers were Metromail, up 64 percent; Abacus Direct, up 40.7 percent; and Dell Computer, up 40.6 percent. Losers were Telespectrum, CML Group, Advanta and Sykes Enterprise.

In the profit picture, profits were led by Abacus Direct, showing 24.2 percent on sales; Sigma Aldrich, 14.7 percent; Cendant, 12.9 percent; and Black Box, 10.9 percent.

Stocks with the largest reported losers were Open Market, Check Free, Think New Ideas and Netscape. In the group, 25 companies have reported losses for the past 12-month period.

In this edition, there were two deletions: Compserve, which stopped trading Jan. 26, and Connect, which fell below $1 per share. Snyder Communications has been added, making the group total 97 companies.

<B>PORTFOLIO VALUE:<B> If $1,000 had been invested in each of the 97 companies at the beginning of the year, the value would be $106,908, an increase of 10.3 percent.

Portfolio is compiled by James Posner, a New York direct marketing consultant who is an avid stock market watcher, especially of direct marketing.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.