May 01, 1998
Metromail Renews Donnelley Agreement
Metromail, Lombard, IL, which was purchased by Great Universal Stores, Manchester, England, and became part of Experian on April 10, has renewed its multiyear agreement with R.R. Donnelley & Sons, Chicago, to provide list enhancements, address hygiene, database management and other services. Donnelley is the largest commercial printer in North America and Metromail's former majority shareholder. Joseph Lawler, Donnelley president of merchandise media, said both companies are committed to developing co-branded and proprietary services.