May 2013 Issue

Battle of the Brands

Breakfast at Tiffany's or the Red Carpet With Harry Winston?

Diary of a CMO

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Infographic: CMOs and CIOs Fight for Customer Centricity

Multichannel Is Perrigo's Marketing Cure

40 Under 40: 2013 Call For Entries Now Open!

May 01, 1998

Metromail Renews Donnelley Agreement

Metromail, Lombard, IL, which was purchased by Great Universal Stores, Manchester, England, and became part of Experian on April 10, has renewed its multiyear agreement with R.R. Donnelley & Sons, Chicago, to provide list enhancements, address hygiene, database management and other services. Donnelley is the largest commercial printer in North America and Metromail's former majority shareholder. Joseph Lawler, Donnelley president of merchandise media, said both companies are committed to developing co-branded and proprietary services.