Metromail Renews Donnelley Agreement

Share this article:
Metromail, Lombard, IL, which was purchased by Great Universal Stores, Manchester, England, and became part of Experian on April 10, has renewed its multiyear agreement with R.R. Donnelley & Sons, Chicago, to provide list enhancements, address hygiene, database management and other services. Donnelley is the largest commercial printer in North America and Metromail's former majority shareholder. Joseph Lawler, Donnelley president of merchandise media, said both companies are committed to developing co-branded and proprietary services.
Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Introduces Predictive Marketing Suite

MeritDirect Introduces Predictive Marketing Suite

New solutions include next logical product and customer lookalike modeling. The long-time direct marketing player announces it will open a San Jose office in September.

App of the Week: Refresh

App of the Week: Refresh

Cool or creepy? Refresh provides data that aims to help marketers and salespeople spark relevant in-person customer conversations.

Data Helps Wyndham Hotel Group Deliver a Five-Star Experience

Data Helps Wyndham Hotel Group Deliver a Five-Star ...

The hotel company relies on technology to ensure that its rates and inventory are in sync across platforms.