MetroGroup Acquires Proficient Data

Share this article:

In an effort to expand its business, direct marketing services provider MetroGroup has acquired Proficient Data, a transaction document management, production, and mailing services provider.

Founded in 1991, Glendale Heights, IL-based Proficient Data offers document output and distribution solutions for telecommunications, financial services, healthcare and insurance companies, as well as utilities, credit unions and collection agencies and firms seeking business-to-business direct marketing solutions.

MetroGroup, Lincoln, NE, provides direct mail production, printing, statement processing, packaging and fulfillment solutions. Now in its 60th year, the company produces and mails nearly 2 billion pieces annually from its facilities in Nebraska, Iowa and Vermont.

MetroGroup said the acquisition creates a new enterprise that allows it to offer current customers additional services, including the opportunity to use transaction mail as a vehicle to capture their targets' attention for upselling and cross-selling opportunities.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Mail

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Direct Mail

Melissa Goes to Canada

Melissa Goes to Canada

Melissa Data adds Canadian change of address processing to its cloud-based NCOA service.

Delivered: University of Chicago Mailers

Delivered: University of Chicago Mailers

What's in our mailbox this month: University of Chicago mailers. See which ones make the grade—and which ones, not so much.

Ricoh Strikes a Blow for Multichannel on a Small Scale

Ricoh Strikes a Blow for Multichannel on a ...

The company introduces a creative service to help print shops augment direct mail with email and pURL landing pages.