Metro Direct Contracts With AETN

Share this article:
Marketing Services Group Inc., New York, said its subsidiary Metro Direct has been retained by A&E Television Networks for customer acquisition services. The terms of the deal were not disclosed, but Metro Direct will prepare AETN subscriber acquisition campaigns for an estimated 50 cable systems encompassing more than 1 million households.


The leads will be processed at Metro's data center in New York. As part of the process, geo-demographic lifestyle coding will be appended to each record, classifying AETN prospect households into specific lifestyle segments. Then, using that information, AETN will be able to select those individuals most likely to respond to its ongoing prospect campaigns for the History Channel, the Biography Channel and History Channel International.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.