Metris to Market to Madison File

Share this article:
The Metris Direct Services unit of Metris Companies Inc., St. Louis Park, MN, said yesterday it will sell two of its consumer credit services to a customer file owned by direct marketing service firm Madison Direct Marketing Ltd., Greenwich, CT. Metris plans to use the file to market DirectAlert, a service that gives members copies of their credit bureau reports, and Fraud Alert Services, a program designed to protect consumers' credit and debit cards in case they are stolen. Marketing efforts are to begin in November. The companies did not disclose the size of the customer file.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Acxiom East?

Acxiom East?

Ogilvy & Mather launches OgilvyAmp, a think tank for data-driven marketers headed by expatriates from Little Rock's best-known data company.

Epicor to Acquire Analytics Provider QuantiSense

Epicor to Acquire Analytics Provider QuantiSense

Retail solutions provider seeks to up its data analytics game for large and midsized retailers.

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data ...

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.