Metrics

The Impact of ABM: News from the Demandbase ABM Innovation Summit

The Impact of ABM: News from the Demandbase ABM Innovation Summit

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At the 2018 ABM Innovation Summit, Demandbase announced a deeper integration of Salesforce Pardot, and new world of ABM metrics

Facebook Streamlines Ad Metrics

Facebook Streamlines Ad Metrics

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Facebook moves to educate clients in consistent use of ad metrics, and junks some old metrics along the way

Rules Of Engagement: ABM And Time-Based Metrics

Rules Of Engagement: ABM And Time-Based Metrics

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Time is money --- make sure you're making the most out of your metrics

Metrics: Facebook Does it Again

Metrics: Facebook Does it Again

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More measurement errors emerge

Setting Free the Data

Setting Free the Data

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There's no longer any reason for publishers and agencies to hold data hostage

4 Practical Steps to Align Email Marketing with the IoT

4 Practical Steps to Align Email Marketing with the IoT

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Email is a tested, reliable marketing channel. And it can be made to work with the Internet of Things

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