Metrics

The Perils (and Positives) of Vanity Metrics

The Perils (and Positives) of Vanity Metrics

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Experts break down the up- and downsides of popular vanity metrics, such as Facebook likes and Twitter followers.

The Big Bang Theory Meets Big Data

The Big Bang Theory Meets Big Data

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5 scientific approaches to create a successful, data-driven marketing campaign.

3 Essential Email Metrics

3 Essential Email Metrics

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The next wave of metrics for marketers will look at data that reveals customers' expectations, motives, and life experiences.

Email Subscribers: The Marketer's Most Loyal Customers

Email Subscribers: The Marketer's Most Loyal Customers

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Pundits from Silverpop and Emma explain why email subscribers are often so dedicated to brands.

Marketing Talking Points [Video]

Marketing Talking Points [Video]

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Targeted Victory cofounder Zac Moffatt dropped by the Direct Marketing News offices to talk metrics, email, social media, and political marketing.

The Periodic Table of Content Marketing

The Periodic Table of Content Marketing

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Turns out, there's a science to content marketing. Here's the proof.

Voting on the Right Marketing Metrics

Voting on the Right Marketing Metrics

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Digital marketing strategists created a winning campaign for Virginia's Democratic gubernatorial candidate, Terry McAuliffe.

Metrics That Measure Up

Metrics That Measure Up

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Experts reveal which metrics matter most for six marketing channels.

News Byte: Union Metrics Debuts Instagram Analytics

News Byte: Union Metrics Debuts Instagram Analytics

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The company merges the introduction with its Twitter and Tumblr measurement tools in a metrics social suite.

Measuring Marketing Success in Dollars Is the Ultimate Win

Measuring Marketing Success in Dollars Is the Ultimate Win

There are more marketing metrics than ever. Unfortunately, not all companies are focusing on the ones that matter most.

Trade Complexity for Elegance

Trade Complexity for Elegance

Yes, we have better and faster analytic models and we can now do a more effective job estimating ROI. Unfortunately, we're not seeing this in the marketplace.

Six Metrics that Matter for Modern Marketers

Six Metrics that Matter for Modern Marketers

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SAS marketing chief Jim Davis identifies six ways marketers can stay in tune with current customer needs.

Video: 3 Questions With the ARF's Gayle Fuguitt

Video: 3 Questions With the ARF's Gayle Fuguitt

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Advertising Research Foundation President and CEO Gayle Fuguitt talks trends at ARF's re:Think 2014 conference in New York City.

Moneyball for Marketing

Moneyball for Marketing

Don't let the fear of striking out keep you from playing the new data-driven game.

Advertising Week: Cross-Channel Campaigns Don't Measure Up

Advertising Week: Cross-Channel Campaigns Don't Measure Up

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An Advertising Week panel agrees that multichannel campaigns are gaining steam, even though outcomes are hit or miss due to misaligned metrics.

Are Your Emails Ousted Before Hitting Inboxes?

Are Your Emails Ousted Before Hitting Inboxes?

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Twenty-two percent of marketing emails sent with subscribers' permission are not reaching customers' inboxes, according to a new report.

Marketing Challenge: When Targeting Turns to Blasting

Marketing Challenge: When Targeting Turns to Blasting

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What happens when you think you've got all your targeting/campaign ducks in a row—only to get no results? Answers due to ginger.conlon@dmnews.com by July 26.

In a Big Hurry for Big Data?

In a Big Hurry for Big Data?

Five loyalty analytics rules to remember before rushing in.

Q&A: Tracy Stokes, Principal analyst serving CMOs, Forrester Research

Q&A: Tracy Stokes, Principal analyst serving CMOs, Forrester Research

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Tracy Stokes is an unapologetic brand-builder. We asked for her account of accountability.

If at First You Don't Succeed Try, Try Again

If at First You Don't Succeed Try, Try Again

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Socialbakers' CEO looks at U.S. social marketing world through a global lens

Timeless Marketing Truth #1: Slow and Steady Wins the Race

Timeless Marketing Truth #1: Slow and Steady Wins the Race

Systematic testing and measurement—even at today's Internet speed—is essential to the continuous improvement of marketing results.

Customers take a seat in the boardroom

Customers take a seat in the boardroom

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Senior management is becoming as interested in customers' likelihood to recommend as they are in customers' likelihood to repurchase.

Five ways B2B marketers can make online video work harder

Five ways B2B marketers can make online video work harder

Online video is not only changing the way B2B marketers optimize content for better search results, but it's changing the way businesses engage with customers, interact with key decision makers, and better understand the impact of their marketing efforts.

Report: B-to-b marketers don't measure campaigns

Twenty percent of b-to-b marketers don't measure the effectiveness of their campaigns, particularly when it comes to generating marketing-sourced sales leads, said Adam Blitzer, COO of Pardot, a marketing automation company that specializes in b-to-b.

Plug-ins: DRTV

Plug-ins: DRTV

DRTV no longer exists in a vacuum. The advent and wide usage of social media has seen to that — which means it's more important than ever for direct response TV marketers to integrate social media into their strategies. Our expert columnists weigh in.

Good habits for social CMOs

Good habits for social CMOs

Businesses can no longer ignore the social media explosion. For CMOs, success boils down to seven habits.

Should brands discontinue print catalogs?

Should brands discontinue print catalogs?

Two longtime marketers weigh in on whether or not brands should keep print catalogs in their marketing mix.

Plug-ins: search marketing

Plug-ins: search marketing

Despite the still-shaky economy, marketers continue to increase their investments in search engine marketing, according to several reports. Two of our Plug-ins experts this month provide their best advice on how to look at navigating the retargeting landscape. Our third expert provides best practices for maximizing search in holiday marketing campaigns in the e-commerce arena.

Four metrics that matter

Four metrics that matter

For a marketing department to succeed in 2012 and beyond, marketers need to be analytical, focused on return on investment and deeply embedded in the data that makes their programs hum. When it comes to email, many marketers focus on all the wrong things.

Examine KPI activity to test, refine tactics, restrategize

Examine KPI activity to test, refine tactics, restrategize

Email key performance indicators (KPI) include traditional metrics such as delivery, open and click rates, but that's just the beginning.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...