Experts break down the up- and downsides of popular vanity metrics, such as Facebook likes and Twitter followers.
5 scientific approaches to create a successful, data-driven marketing campaign.
The next wave of metrics for marketers will look at data that reveals customers' expectations, motives, and life experiences.
Pundits from Silverpop and Emma explain why email subscribers are often so dedicated to brands.
Targeted Victory cofounder Zac Moffatt dropped by the Direct Marketing News offices to talk metrics, email, social media, and political marketing.
Turns out, there's a science to content marketing. Here's the proof.
Digital marketing strategists created a winning campaign for Virginia's Democratic gubernatorial candidate, Terry McAuliffe.
Experts reveal which metrics matter most for six marketing channels.
The company merges the introduction with its Twitter and Tumblr measurement tools in a metrics social suite.
There are more marketing metrics than ever. Unfortunately, not all companies are focusing on the ones that matter most.
Yes, we have better and faster analytic models and we can now do a more effective job estimating ROI. Unfortunately, we're not seeing this in the marketplace.
SAS marketing chief Jim Davis identifies six ways marketers can stay in tune with current customer needs.
Advertising Research Foundation President and CEO Gayle Fuguitt talks trends at ARF's re:Think 2014 conference in New York City.
Don't let the fear of striking out keep you from playing the new data-driven game.
An Advertising Week panel agrees that multichannel campaigns are gaining steam, even though outcomes are hit or miss due to misaligned metrics.
Twenty-two percent of marketing emails sent with subscribers' permission are not reaching customers' inboxes, according to a new report.
What happens when you think you've got all your targeting/campaign ducks in a row—only to get no results? Answers due to email@example.com by July 26.
Five loyalty analytics rules to remember before rushing in.
Tracy Stokes is an unapologetic brand-builder. We asked for her account of accountability.
Socialbakers' CEO looks at U.S. social marketing world through a global lens
Systematic testing and measurement—even at today's Internet speed—is essential to the continuous improvement of marketing results.
Senior management is becoming as interested in customers' likelihood to recommend as they are in customers' likelihood to repurchase.
Online video is not only changing the way B2B marketers optimize content for better search results, but it's changing the way businesses engage with customers, interact with key decision makers, and better understand the impact of their marketing efforts.
Twenty percent of b-to-b marketers don't measure the effectiveness of their campaigns, particularly when it comes to generating marketing-sourced sales leads, said Adam Blitzer, COO of Pardot, a marketing automation company that specializes in b-to-b.
DRTV no longer exists in a vacuum. The advent and wide usage of social media has seen to that — which means it's more important than ever for direct response TV marketers to integrate social media into their strategies. Our expert columnists weigh in.
Businesses can no longer ignore the social media explosion. For CMOs, success boils down to seven habits.
Two longtime marketers weigh in on whether or not brands should keep print catalogs in their marketing mix.
Despite the still-shaky economy, marketers continue to increase their investments in search engine marketing, according to several reports. Two of our Plug-ins experts this month provide their best advice on how to look at navigating the retargeting landscape. Our third expert provides best practices for maximizing search in holiday marketing campaigns in the e-commerce arena.
For a marketing department to succeed in 2012 and beyond, marketers need to be analytical, focused on return on investment and deeply embedded in the data that makes their programs hum. When it comes to email, many marketers focus on all the wrong things.
Email key performance indicators (KPI) include traditional metrics such as delivery, open and click rates, but that's just the beginning.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.