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Battle of the Brands

Can the Man of Steel Beat an Iron-Strong Franchise?

Diary of a CMO

Marketing Needs Internal Engagement, Too

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Can the Man of Steel Beat an Iron-Strong Franchise?

3 Effective Ways to Make E-Commerce More Engaging

August 15, 2008

New Briefs

Metric reality and potential

ComScore said Tuesday that it will begin providing online ad networks both potential audience reach and actual reach. The potential reach will be the total number of unduplicated visitors to all sites that each ad network has contracted to deliver advertising to. In other words, this calculation shows the largest potential audience a network could deliver if all parts of the network are used to deliver ads.

From the August 2008 Issue of Direct Marketing News »