Method selects Euro RSCG SF as its new digital agency

Share this article:
Euro will work on the Web site for the line of eco-friendly home and personal care products
Euro will work on the Web site for the line of eco-friendly home and personal care products

As the new digital AOR for premium eco-friendly home care products brand Method, agency Euro RSCG San Francisco will be looking to make digital a bigger part of the brand's customer communication efforts. 


"We came in with a strong recommendation that digital is at the core [of Method's eco-friendly message], but they're not currently taking advantage of this," said Mike Fung, executive creative director at Euro RSCG San Francisco. He explained that Method does more than just make eco-friendly products and is infused with a planet-friendly ideology from top to bottom, but this idea currently isn't coming across on the brand's Web site.


The agency is tasked with developing a new Web site and a holistic online consumer experience for the brand. The team also will develop branded digital promotion ideas to drive awareness. Work will begin immediately with additional efforts expected later this summer. 


The initial focus will be on product, with a push to get up on the site more information on product development and what's included in the packaging and formulations.


The goal of these efforts is to encourage trial, Fung said. "We want to make sure people know how effective these products are while at the same time being healthy for your home," he explained


Highlighting how the products look will be another goal. "You may see more of a stripped down shell that works harder to showcase the products because the industrial design is so beautiful," said Fung. 


A secondary goal will be to build up the brand's social marketing strategy. There is already an active group of approximately 10,000 consumers who have joined its "People Against Dirty" environmental community.


"In the digital space, Method is on the tip of the iceberg of tapping into what's possible" in terms of providing a platform for these "exciting advocates," said Fung. l


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

MySpace Owner Names Ex-Ford Marketer as CMO

MySpace Owner Names Ex-Ford Marketer as CMO

Jon Schulz will lead marketing at Interactive Media Holdings, which seeks to advance its reputation as a digital solutions provider.

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...