MetaResponse Wins Co-Management of Thomas Publishing Lists
The Thomas Publishing files include the Business Master File with 1 million buyers and subscribers; Corporate Directory Master File with 701,000 business executives; Regional Directory Master File with 468,700 business executives; Regional Product Buyers file with 535,200 subscribers; Industrial Equipment News file with 204,600 subscribers and the Inbound Logistics file with 51,400 subscribers.
Pricing and selections vary across the files. MetaResponse suggests them for all business-to-business offers as well as offers such as magazine subscriptions, seminars, catalogs, executive self-improvement, executive travel, Internet services, financial/investment and portable electronics.
MetaResponse plans to introduce more than 50 new list segments for the Thomas Publishing files this year.
The other co-manager for these files is Lake Group Media, Rye, NY. MetaResponse and Lake Group also continue to co-manage the Thomas Publishing E-Mail file, as they have for the past three years.