MetaResponse Wins Co-Management of Thomas Publishing Lists

Share this article:
MetaResponse Group, Deerfield Beach, FL, was appointed co-manager for several Thomas Publishing list.


The Thomas Publishing files include the Business Master File with 1 million buyers and subscribers; Corporate Directory Master File with 701,000 business executives; Regional Directory Master File with 468,700 business executives; Regional Product Buyers file with 535,200 subscribers; Industrial Equipment News file with 204,600 subscribers and the Inbound Logistics file with 51,400 subscribers.


Pricing and selections vary across the files. MetaResponse suggests them for all business-to-business offers as well as offers such as magazine subscriptions, seminars, catalogs, executive self-improvement, executive travel, Internet services, financial/investment and portable electronics.


MetaResponse plans to introduce more than 50 new list segments for the Thomas Publishing files this year.


The other co-manager for these files is Lake Group Media, Rye, NY. MetaResponse and Lake Group also continue to co-manage the Thomas Publishing E-Mail file, as they have for the past three years.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite ...

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches

Campaign Comes to the States

Campaign Comes to the States

DMN's UK-based sister publication launches Campaign US