Metamail Introduces New Technology

Share this article:
E-mail publishing software provider Metamail's reader technology will now be available to Microsoft Outlook Express and Netscape e-mail users, Metamail said yesterday.


The Toronto-based company said the breadth of the deal should benefit e-marketers.


"Online marketers can now make this functionality available to tens of millions of people by adding these viewer extensions to your technology," said Scott Rankine, CEO of Metamail. "These are extensions that allow our users to extend their audience reach."


Rankine said Metamail allows e-marketers to deliver "visually-rich" e-mails with graphics, logos, signatures, photos, file attachments and papers.


Metamail also supports Lotus Notes and Novell GroupWise.


Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.

The Tweet Beat: Marketo and Acxiom Shake Hands

The Tweet Beat: Marketo and Acxiom Shake Hands

Data collection king Acxiom and marketing automation giant Marketo announce a partnership at the latter's summit in San Fran. The Twittersphere was twitting.