MessageMedia, Wachovia Bank Sign E-Mail Marketing Agreement

Share this article:
MessageMedia Inc., Boulder, CO, a permission-based e-mail marketing and customer care service, said yesterday that it will provide e-messaging delivery and management services for Wachovia Bank, N.A., a Southeastern bank. The agreement with MessageMedia will enable Wachovia customers and Web site visitors to choose to receive an e-mail newsletter and e-messaging from the bank.


The monthly e-mail newsletter will provide financial information on a vareity of topics as well as information about Wachovia's online products and services. Wachovia, with headquarters in Atlanta and Winston-Salem, NC, also will use e-messaging to notify customers of special offers and promotions.


Current customers and visitors to Wachovia's Web site who opt in will be able to subscribe to the newsletter and e-messaging service. MessageMedia will help Wachovia build and utilize the bank's list of newsletter and e-messaging recipients.


"Wachovia understands the importance of establishing and maintaining long-term relationships with customers," said Chris Roberts, director of financial accounts at MessageMedia. "Messaging is a powerful tool for customer retention and a great contributor to customer satisfaction. We are pleased to be working with Wachovia to help keep its customers in touch."
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.

Word to the Wise: 100% Viewability

Word to the Wise: 100% Viewability

100% viewability is quite the myth.

12 Big Data Facts for Marketers in 2014

12 Big Data Facts for Marketers in 2014

The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.