MessageMedia, Wachovia Bank Sign E-Mail Marketing Agreement
MessageMedia Inc., Boulder, CO, a permission-based e-mail marketing and customer care service, said yesterday that it will provide e-messaging delivery and management services for Wachovia Bank, N.A., a Southeastern bank. The agreement with MessageMedia will enable Wachovia customers and Web site visitors to choose to receive an e-mail newsletter and e-messaging from the bank.The monthly e-mail newsletter will provide financial information on a vareity of topics as well as information about Wachovia's online products and services. Wachovia, with headquarters in Atlanta and Winston-Salem, NC, also will use e-messaging to notify customers of special offers and promotions.
Current customers and visitors to Wachovia's Web site who opt in will be able to subscribe to the newsletter and e-messaging service. MessageMedia will help Wachovia build and utilize the bank's list of newsletter and e-messaging recipients.
"Wachovia understands the importance of establishing and maintaining long-term relationships with customers," said Chris Roberts, director of financial accounts at MessageMedia. "Messaging is a powerful tool for customer retention and a great contributor to customer satisfaction. We are pleased to be working with Wachovia to help keep its customers in touch."
