MessageMedia Signs E-Mail Deal With Starwood Hotels

Share this article:
MessageMedia Inc. signed a 14-month deal to provide e-mail messaging services to Starwood Hotels & Resorts Worldwide Inc., the company said yesterday.


The hotel chain plans to send multimedia promotional campaigns to its opt-in database and to members of its Starwood Preferred Guest loyalty program.


MessageMedia also said the contract calls for it to build and deliver Starwood Hotels' monthly e-statements for its Preferred Guest members.


Starwood Hotels operates more than 725 properties worldwide. MessageMedia is a permission-based e-mail messaging service provider based in Superior, CO.


Financial terms of the deal were not disclosed.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Word to the Wise: 100% Viewability

Word to the Wise: 100% Viewability

100% viewability is quite the myth.

12 Big Data Facts for Marketers in 2014

12 Big Data Facts for Marketers in 2014

The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their ...

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.