MessageMedia Signs E-Mail Deal With Starwood Hotels

Share this article:
MessageMedia Inc. signed a 14-month deal to provide e-mail messaging services to Starwood Hotels & Resorts Worldwide Inc., the company said yesterday.


The hotel chain plans to send multimedia promotional campaigns to its opt-in database and to members of its Starwood Preferred Guest loyalty program.


MessageMedia also said the contract calls for it to build and deliver Starwood Hotels' monthly e-statements for its Preferred Guest members.


Starwood Hotels operates more than 725 properties worldwide. MessageMedia is a permission-based e-mail messaging service provider based in Superior, CO.


Financial terms of the deal were not disclosed.


Share this article:
close

Next Article in Database Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

Making Data Breach Readiness a Priority

Making Data Breach Readiness a Priority

5 ways marketers can prepare for possible data breaches.

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.