Mervyn's Picks Ambrosi for Print Ads, Inserts

Share this article:
Department store chain Mervyn's LLC hired ad agency Ambrosi, Chicago, to handle national print advertising duties. The charge includes creative and production services for preprinted inserts, broadsheets and run-of-press newspaper ads for all 256 Mervyn's stores in 13 states.


A partnership between Haggin Marketing, Sausalito, CA, and Chicago-based R.R. Donnelley & Sons' premedia group were among the firms competing for the account.


"It was handled in-house, and they made the decision to go outside," said Mark Pearson, co-president of Ambrosi. "I think they were trying to be more efficient with their program, and, No. 2, they were trying to be more focused with their creative communications."


The agency, owned by graphics-to-premedia services firm Schawk, also is responsible for production services for collateral projects and photography for the fashion, tabletop, jewelry and linens ads.


Ambrosi soon will open a San Francisco office and photography studio to maintain a presence in Mervyn's hometown. This is its first West Coast office, adding to ones in Chicago, New York, Atlanta and Miami.


Mervyn's mandate is clear.


"One would be to streamline the program to focus on getting materials more effectively and to market quicker," Pearson said. "The other is to help focus their brand towards a California style."


Mickey Alam Khan covers Internet marketing campaigns and e-commerce, agency news as well as circulation for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.

Copyright © 2014 Haymarket Media, Inc. All Rights Reserved
This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization.
Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions.