Merrill Lynch Targets Canadian Institutional Firms

Share this article:
Merrill Lynch has launched a BTB campaign to reinforce "its leadership in the Canadian market," the company said.


The campaign targets a Canadian institutional audience, promoting Merrill Lynch's 2001 record as the leading investment bank in the country and its interest in the Canadian market, the company said.


The effort highlights Merrill Lynch's Canadian strength in investment banking, equity and debt sales and trading, and research. It runs with the headline "How did Merrill Lynch become Canada's leading global investment bank?" The ad focuses on Merrill Lynch's corporate and institutional clients and its Canadian team.


The ad notes that Merrill Lynch acted on $48.9 billion in merger and acquisition transactions in 2001, outpacing all other investment banks in Canada. The ad originally appeared in print Jan. 17. Plans call for future ads containing the same themes. The campaign also involves letters to CEOs at 1,000 of the top companies in Canada.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through ...

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

40 Under 40 2014: Nominations Are Now Open!

40 Under 40 2014: Nominations Are Now Open!

It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on ...

The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.