Merrill Lynch, HSBC Form Online Venture
The venture -- modeled on Merrill Lynch's Direct Service, which is targeted to affluent investors -- will offer online banking and brokerage services and attempt to attract retail customers.
Editor-in-Chief Ginger Conlon offers her take on what it means to make an impact on the marketing industry.
The VP of marketing has been a little lax in his definition of the term "business expense" and it shows. See how our readers would handle this thorny situation.
A lot can go wrong when you're a marketing consultant—but there are plenty of ways to safeguard yourself if you're smart about it.