Merkle

News Byte: Twitter Partners With Datalogix and Merkle

News Byte: Twitter Partners With Datalogix and Merkle

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Twitter aims to integrate CRM systems with promoted tweets.

Q&A: Steve LaValle, Merkle EVP of client and advisory services

Q&A: Steve LaValle, Merkle EVP of client and advisory services

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Merkle hired Steve LaValle as EVP of client and advisory services on April 26. In this role he'll lead the client services teams, account managers and consulting professionals across all industries served by Merkle.

TGI Friday's revamps 'Give Me More Stripes' rewards

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TGI Friday's relaunched its "Give Me More Stripes" loyalty program on March 29. The revamped program allows consumers to create accounts via text message and on interactive touch screens at restaurants, in addition to already-established online electronic forms and in-store paper applications.

Merkle opens Shanghai office

CRM agency Merkle has opened its first international office in Shanghai, China, the company announced September 14.

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