Merkle Starts Creative Services Team

Share this article:
Merkle Inc. has started a creative services group that will provide in-house creative services to Merkle's current and future clients, the Lanham, MD, database marketing agency said yesterday.


Merkle hired Fletcher Maffett as director of the creative services team. Maffett brings more than 20 years of experience in creative direction and execution for nonprofit and commercial clients.


Maffett previously served in director-level positions at MCI, where he oversaw an in-house creative team's work on national and international product and service promotions, and at Xerox Corp., where he managed an in-house creative department.


Maffett also worked at design and creative agencies including KSK, where he managed the creative process for clients including Skytel and Oracle. Most recently, he was senior art director at Media Logic, managing the creative for nationwide direct mail campaigns for Visa USA.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.

Analytics Is a CMO's Best Friend

Analytics Is a CMO's Best Friend

CMOs who want to extend their tenure should embrace analytics to improve marketing performance and enable innovation.