Merkle names Andrews-Feldman first VP of marketing

Share this article:

Customer relationship marketing agency Merkle appointed Jeaneen Andrews-Feldman its first VP of marketing, effective April 22, DMNews has learned.

Andrews-Feldman most recently served as head of product and channel marketing at the Corporate Executive Board, an Arlington, VA-based consultancy.

“We're looking to make marketing a strategic asset for Merkle, so I'll be looking at developing lead-generation programs and developing our marketing strategy in support of each of the verticals that we have, as well as how we promote our agency capabilities,” she said.

Andrews-Feldman reports to Craig Dempster, CMO and EVP at Merkle. She oversees a team of four.

Merkle has made a number of prominent personnel moves in recent months. The agency promoted Dempster to CMO from VP of its Content Solutions Group in January. Last month, it named Marc Weninger its first chief creative officer. In September 2009, Merkle appointed Pete Mehr chief strategy officer for its healthcare marketing practice, which it launched earlier that year.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.