Merkle Enhances Its MoneyMaker

Share this article:
Database marketing agency Merkle, Lanham, MD, upgraded MoneyMaker, its flagship donor management software for fundraising organizations.


A complete solution for campaign management and analysis, MoneyMaker helps midsize to large nonprofit fundraising organizations manage all aspects of donor giving with a single platform.


MoneyMaker 4.0 features a major development module, designed to help nonprofits more effectively manage relationships and communicate with donors by consolidating information associated with major contributions. The module can be customized to provide password-protected access, add hyperlinks to relevant documentation, run reports and let authorized users send e-mail directly to donors.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Riding on the Adobe Marketing Cloud, the Always-On Platform aims to unite all Publicis Agencies around delivering cross-channel efficiencies to clients.

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.