Merkle Enhances Its MoneyMaker
Database marketing agency Merkle, Lanham, MD, upgraded MoneyMaker, its flagship donor management software for fundraising organizations.A complete solution for campaign management and analysis, MoneyMaker helps midsize to large nonprofit fundraising organizations manage all aspects of donor giving with a single platform.
MoneyMaker 4.0 features a major development module, designed to help nonprofits more effectively manage relationships and communicate with donors by consolidating information associated with major contributions. The module can be customized to provide password-protected access, add hyperlinks to relevant documentation, run reports and let authorized users send e-mail directly to donors.
