Merkle, Digital Impact Form Alliance

Share this article:
Database marketing agency Merkle, Lanham, MD, announced yesterday that it formed an alliance with Digital Impact, San Mateo, CA, a provider of online direct marketing solutions for enterprises.


As part of the alliance, Merkle and Digital Impact will offer DM solutions, including Web-based solutions, and provide strategy and execution for permission-based online marketing campaigns.


Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their ...

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.

The (Marketer's) TV Guide

The (Marketer's) TV Guide

Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.

Acxiom Mobilizes and Socializes SMBs

Acxiom Mobilizes and Socializes SMBs

MyAcxiomPartner.com enables simple campaigns for social and mobile channels.