Merkle, Digital Impact Form Alliance
As part of the alliance, Merkle and Digital Impact will offer DM solutions, including Web-based solutions, and provide strategy and execution for permission-based online marketing campaigns.
Ogilvy & Mather launches OgilvyAmp, a think tank for data-driven marketers headed by expatriates from Little Rock's best-known data company.
Retail solutions provider seeks to up its data analytics game for large and midsized retailers.
Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.