Merkle, Digital Impact Form Alliance
As part of the alliance, Merkle and Digital Impact will offer DM solutions, including Web-based solutions, and provide strategy and execution for permission-based online marketing campaigns.
Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.
Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.
MyAcxiomPartner.com enables simple campaigns for social and mobile channels.