Merkle, Digital Impact Form Alliance
As part of the alliance, Merkle and Digital Impact will offer DM solutions, including Web-based solutions, and provide strategy and execution for permission-based online marketing campaigns.
DataMentors is a full-service provider of data-as-a-service, data management, business intelligence, and campaign ...
It adds Predictive Decisions to the marketing cloud, promising easier access to the predictive analytics.
Just one third of marketers feel they collect the right amount of data.
Display ads and emails will each command $1 billion for the first time. Direct mail merits most of the rest.