Merkle Buys Nonprofit Agency Domain GroupDatabase marketing agency Merkle Inc. announced the purchase today of Domain Group, an 85-employee direct marketing fundraising shop in Seattle with billings of nearly $40 million.
The acquired firm becomes a division of Merkle's agency group, creating a combined entity with more than 200 employees and revenue of $70 million-plus. The agency implements DM programs for clients in the nonprofit and financial services sectors.
Financial terms of the deal were not disclosed.
Domain Group will retain its name and maintain its offices in Seattle and Atlanta. There are no plans to change its leadership, management or strategic direction.
Domain Group co-founders Richard Perry and Timothy Burgess launched the agency in 1990. The firm executes campaigns for CARE, The Lance Armstrong Foundation, Prison Fellowship, America's Second Harvest and The Salvation Army.
The privately held Merkle, Lanham, MD, offers database marketing services to most industry categories, including fundraising. Nonprofit clients include the American Heart Association, Christian Appalachian Project, American Cancer Society, Cystic Fibrosis Foundation and the Arthritis Foundation.
Mickey Alam Khan covers Internet marketing campaigns and e-commerce, agency news as well as circulation for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters