Merkle, Alterian team up on analytics solution for retail

Database marketing agency Merkle has incorporated Alterian's Integrated Marketing Platform into its portfolio of solutions for the retail industry.

Merkle provides the strategy, data and analytical framework to help clients better understand their customers and maximize the ROI of customer interactions. Merkle's retail solution leverages Alterian's Integrated Marketing Platform to analyze incoming and stored consumer data.

“Tough times in the retail industry call for smart marketing campaigns and even smarter marketing tools,” said Michael Fisher, SVP, sales and marketing, The Americas, at Alterian, in a statement. “Merkle's retail solution, especially designed to meet the unique needs of retailers, proves that these companies can still see an increasing ROI during this economic crisis, as marketers leverage the analytical insight to drive better performance and achieve profitable growth for their organizations.”

“Merkle's successful introduction of Alterian's technology component into our retail solution helps us to further our mission to help our clients reengineer their customer marketing strategies,” said Najeeb Uddin, VP, database solutions, at Merkle, in a statement.