MeritDirect Wins Personal Care Catalog FileMeritDirect, White Plains, NY, announced its appointment Friday as list manager of the Luminescence file of 143,000 catalog buyers.
Luminescence customers buy professional skin-care, body-care and stress-relief products developed by physicians, dermatologists, estheticians and dietitians.
The file is 75 percent female and has an average order of $94. Selections include geography, recency, gender and dollar. The base price is $105/M.