MeritDirect Wins Personal Care Catalog File

Share this article:
MeritDirect, White Plains, NY, announced its appointment Friday as list manager of the Luminescence file of 143,000 catalog buyers.


Luminescence customers buy professional skin-care, body-care and stress-relief products developed by physicians, dermatologists, estheticians and dietitians.


The file is 75 percent female and has an average order of $94. Selections include geography, recency, gender and dollar. The base price is $105/M.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

DMA 2014 Kicks Off Under New Management

DMA 2014 Kicks Off Under New Management

Thomas Benton and Jane Berzan will preside over an event indicative of an association serving a wider array of industry segments.

De Quinto Tapped as Coke's Next CMO

De Quinto Tapped as Coke's Next CMO

The president of the company's Iberia Business Unit will take over from Joe Tripodi upon his retirement in February.

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.