MeritDirect Wins Penton Media Files

MeritDirect anounced its appointment as list manager for 70 list files with 1.6 million contacts from Penton Media Inc., effective immediately.


Based in Cleveland, Penton is a business-to-business media firm that offers trade magazines, trade shows, conferences and online media. The files, previously managed internally at Penton, include 10 databases, 37 postal lists and 23 e-mail lists. Target market segments covered by Penton are industrial/business management, engineering/technical, electronics, plant operations, industrial safety, food service, hospitality and government.


The files are selectable by geography, title, buying influence, standard industry classification and employee size. Base prices range from $120/M to $205/M for postal lists and are $300/M for e-mail files.


With the outsourcing of the lists, Penton has closed its in-house list operation as part of corporate restructuring, according to the firm.


You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs: