MeritDirect Wins Dental Professionals File

MeritDirect is now managing a dental professionals file with the source being Practicon, a purveyor of oral care products and services.

Practicon's product line includes sterilization and infection control products, personal protection and safety products, operatory supply and disposable products, health education and marketing information, office management and decor products as well as a line of specialized gift items.

The new-to-market file is comprised of 64,114 Practicon catalog buyers of which 71 percent are male and have an average order size of $100.

The list is priced at $250/M and is selectable by specialty and geography.

The file is available as both e-mail and postal.

Businesses offering office products, financial, corporate gifts, seminars, general merchandise and travel may be interested in this file.