MeritDirect Takes TheStreet.com

Share this article:
MeritDirect, Stamford, CT, yesterday announced its management of more than 1 million opt-in e-mail and 488,200 postal addresses from TheStreet.com.


TheStreet.com Inc. provides financial commentary, analysis, research and news. Its users access content on the Internet through subscription-based Web site RealMoney.com, professionally oriented subscription sites RealMoney Pro and RealMoney Pro Advisor as well as the free TheStreet.com site. Its content is also available through print, radio and conferences.


Of TheStreet.com users, 86 percent have investment portfolios worth more than $100,000, and 88 percent have made purchases on the Web in the past six months.


The postal names have a base price of $125/M, and the e-mail names are $250/M.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite ...

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches

Campaign Comes to the States

Campaign Comes to the States

DMN's UK-based sister publication launches Campaign US