MeritDirect names SVP of Customer Acquisition and Retention

MeritDirect has promoted Steve Bonafide SVP of customer acquisition and retention, said the company in a release.

Bonafide was previously VP of List Brokerage for the company, which the company renamed Data and Media Services in 2011.

Bonafide has worked for MeritDirect for 12 years, and started as one of its founding associates, the company said. He has more than 20 years of marketing experience and worked for Direct Media.

“We're really happy to acknowledge Steve's accomplishments. He is a true professional and we're very proud to have him represent our company,” Mark Joyce, CEO of MeritDirect said in the release.