MeritDirect Licenses Ruf Business Clusters Technology

Share this article:
MeritDirect, White Plains, NY, announced a licensing agreement with Ruf Strategic Solutions yesterday for use of Ruf's proprietary business cluster technology in its MeritBase business-to-business cooperative database.


Ruf Business Clusters provide a segmentation system for BTB target marketing analysis through using demographic, census and proprietary econometric data. The clusters are used to profile and segment customer data and select targeted prospects.


MeritBase consists of data from 25 million sites and 50 million unique contacts from 900 BTB lists.


Ruf Strategic Solutions, Olathe, KS, offers marketing and business intelligence solutions for targeting and retaining customers.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite ...

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches

Campaign Comes to the States

Campaign Comes to the States

DMN's UK-based sister publication launches Campaign US